Pay-Per-Click Advertising

PPC, or paid search marketing is the quickest and most controllable way to get leads, when people are looking for your type of business. And because you pay per click, it is easy to control the budget and return on investment for your campaign.Over time we’ve developed our own unique methodology for managing campaigns.


PPC Strategy : To tailor a PPC campaign that’s right for you, we will get to know your business, industry sector, competitors and UPS’s. Then we can  work with you to develop a strategy that’s going to deliver the results you need.

Implementation: We will work to deliver that strategy by building out your existing campaigns, or establishing new campaigns.

Keywords : We’ll ensure you’re targeting the most appropriate keywords and not wasting spend. We use sophisticated techniques to ensure you cover the full search landscape but avoid the areas which aren’t right for your business.

Adcopy Writing : We ensure your advertisements are tightly focused to the ad group’s keywords and to the landing pages on your website. With a strong call to action and continuous testing, we can be sure you are getting the right traffic at the lowest cost you could pay.

 Ad Extensions : Ad extensions have become a vital part of the PPC arsenal. Ad extensions transform your adtext and give you the opportunity to stand out, over your competitors.

 Tracking : Without the right data, optimising a PPC campaign would just be a shot in the dark. So one of the very first things we do is to make sure the tracking is setup properly, giving us all the data we need to optimise the accounts going forward.

 PPC Optimisation : Ongoing optimisation will continually refine and focus the campaign to push the performance boundaries. Attention to detail is the key. A slightly higher click through rate in this Ad group, a slightly lower CPC on this keyword – it all makes a difference overall.

 Reporting : We produce reports which provide meaningful insight into what’s going on with your PPC campaign, what we’ve done since our last report; what we’ve noticed your competitors doing and of course, how your paid search is performing against the key metrics you’re most interested in.


How can we help you:

  • If you already have a PPC campaign but are not fully satisfied, then let us run a PPC audit so that we can tell you what your biggest priorities would be.
  • If you haven’t yet taken the plunge into the world of paid search, but feel now is the right time, then use the form opposite to tell us a little more information and we can start a conversation which might just change your future.
  • Contact BBS  today to find out how our pay-per-click (PPC) management services can help your business leap to the top of the search engines.

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